UX Research
For the above state problem, We ask students to conduct a user research and prepare the contextual based questions. Our students start meeting people, conduct the interview with them and collect the data points.
On the secondary research — One of our student done a comprehensive market research for the industry and note down the strength, weakness, opportunity and threat.
Couple of other students have done the competitor research from various market across the globe and document the data.
UX Workshop
On the workshop day, all the students gather at Aspira in the morning. Workshop facilitate by Rambal. He starts conducting a workshop and he begin with SWOT analysis for the product and its market. Students write the data points in Sticky note and paste it on our class room glass wall.
Once the market research data points placed in various aspects in the wall, students start representing their user research data.
Based on the user research data, we had identified 3 different users for this product. One is a office goer or daily commuter, Second is a traveler who came from other city and doesn’t know the local language, and third is a home maker, carrying a kid who visits to shopping areas like T.Nagar in chennai.
Students have done the comprehensive research for the above 3 users, and start working on the personas. Then we pause the session and have our lunch.
Solution
We begin our second session with working on a solution for the user problems. Student grouped into 3 teams and each team working for a solution for the user and present their solution in a wall.
Based on the solution, students start working on the user journey for the product and map the solution. Once the journey map is completed, students involve to create a Information Architecture and user flow for other features of the app.
Conclusion
UX workshops are always fun and learn. During the day, students were participated effectively, contribute their ideas, share their research data, perform friendly debate, brain writing method to generate ideas, and having more fun..
Students are working on the detailed case study of the App, soon we will release.
Thank you for reading.
